3 Cognitive Biases That You Need to Know to Become a Better Marketer

Good marketing is all about understanding human psychology, no matter how many tools you use, or how many strategies you use, it will not matter if you do not understand that good marketing is all about human psychology.

In this article, I will talk about 3 cognitive biases that you can use to become a better marketer

1.Sensory Adaption

Why do people don’t react to my ads? 🔥

The answer could be a condition called “sensory adaption” 😵

Sensory adaption is the condition where people get used to a particular type of ad group because they were displayed for an extended time.

In other words, if you are following best practices while creating your ads and doing what everyone else is doing, the chances are high that your ad will fall into sensory adaption

How do you break this plateau? ⬇️⬇️⬇️

You need to stop following best practices, you need to zig where people zagging. Don’t be afraid to try new things or to bring out something unseen!

A good example is an image I shared in this post. If this image got your attention, its probably because it was unusual so no sensory adaption

Action to take ⬇️⬇️⬇️

Use a tool like Semrush to check the ad’s of your competitors, and try to create ads that are completely different than your competition

Your target audience is probably used to seeing same kind of ads from your competitors and if you create something unseen, you might get their attention

Here is a good example of an ad that breaks the sensory adaption:

2. Visual Hierarchy

🤯 Are you having trouble with channeling the attention of your audience to where you want?

Here is a cognitive trick you can use

Visual Hierarchy is a type of cognitive bias where you arrange elements rationally and strategically for influencing people’s perceptions and encouraging them to perform desired actions.

Our attention span is short and keeps getting shorter

Most people usually skim and scan the content before focusing their attention on a particular space

Here is a Jedi mind-trick you can use to capture the attention of your audience 👇🏻

You can use Visual Hierarchy in your website content to take advantage of the scanning patterns

Using scanning patterns to your advantage will not only help you win users’ attention but also effectively guide them subconsciously through your funnel

Do 👇🏻

1. Use bigger fonts or highlight the parts of the text where you want your users to pay attention

2. Show the most intriguing or powerful offers at the top of your page

3. Use fancy-looking bright colors. Shine bright like a diamond!! 💎

4. Use unseen images, images that are not used widely in your niche

3. Framing Effect

💰 The way you present the data can make a big difference in conversion.

Let me explain what I mean with a simple example

If you were offering a diet plan that promises 28 kg loss in a month, it’s better to frame it as:

Lose 28 kg in a month vs lose 4 kg every week, because people like the feel like they are getting the most

When you are talking about the output (what people will get) it’s better to state it in cumulative terms

❌ Lose 4kg per week (meeeh)

✅ Lose 28kg per month (woooow)

The output is the same but the perceived value is more in the second version because of the way we frame it

When the numbers are in cumulative terms, your readers will feel like they are getting more. This leads to an increase in perceived value and giving you a better chance to convert

🤪 This was just an example, there is no diet that can make you lose 28 kilos in a month unless you want to eat one banana every day and do 4–5 hours of cardio for 28 days straight